ShaadiWish Campaign “The Chosen Mom” Becomes The Talk Of The Town!

Originally Published on ShaadiWish

We, at ShaadiWish moved over from the mainstream couple pre wedding shoots and introduced a brand new campaign concept. It was titled “The Chosen Mom” where we invited entries from this wedding season’s to-be-brides. They were asked to tell us what aptly defined their mom in law. And, we got more than 100 entries from excited brides to be for this unique campaign. The bride to be were so excited about sharing their bond with us. But, it was difficult for us to choose from so many entries, so we came up with the best two entertaining pairs of ‘saas bahus’. Out of which one was a sassy and too-cool-to-be-true one and other was, the sweet and adorable one! mom in law, chosen mom in law, daughter-in-law

mom in law, chosen mom in law, daughter-in-law

To execute this campaign successfully, our photographer partner, White Frog Productions captured the happy and joyous moments between the duos perfectly. And, our location partner, Le Meridien, Gurgaon provided us with their splendid and picturesque property which in result turned the photoshoot flawless and memorable for them and for us. The best part about this campaign was its uniqueness which grabbed the eyes of numerous news publications and content aggregators. And, they in turn, shared their views about this campaign. Have a look: